Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

In this course, we teach you how to market, brand, sell, get traffic on your page, and also train you on how to become an entrepreneur or work for someone to make their business grow.

For digital marketing course, we treat Digital Marketing Strategy (Customer Value Journey), Developing a Content Marketing Strategy, Crafting a Digital Advertising Plan, Social Media Marketing, Email Marketing, Designing a Search Marketing Strategy, Applying Website Analytics to Digital Marketing, Leveraging Conversion Rate Optimization to Drive Growth.

ICICT Training center Cameroon - HIGHUPWEB ACADEMY

WHAT YOU WILL LEARN

In this digital marketing training, you will learn how to use online marketing tools like Search Engine Optimization (SEO), Web Analytics, Email marketing, Social media Marketing, SEO Copywriting, Content Marketing, Affiliate marketing, website design, and optimization, etc to boost brand popularity, attract new customers and increase revenue.

After going through this digital marketing training course, you will be shown how to implement it in your business or any business step by step and see drastic success. It will prepare you for any digital marketing job both in Cameroon and abroad with a globally recognized certificate. It will also prepare you to set up your own digital marketing company or internet marketing agency.

Upon completion of this course students will be able to –

  • Build and maintain a cohesive digital media presence for your brands in line with their objectives.
  • Identify digital marketing strategies that have the potential to win.
  • Build a digital marketing strategy that attracts potential customers and convert them to paying customers
  • Understand Google newest ranking factor-the Core Web Vitals- and know how to get it right to rank number one on Google search engine result page (SERP)
  • Run digital marketing campaigns under stringent budgets.
  • Create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
  • understand that each business has its own unique KPI and needs a unique approach to achieve the best ROI
  • Understand what social media websites are meant for and the best ways to use them to increase brand awareness and make more sales
  • understand all the Google resources for Digital marketing and the best ways to use them to spy and  beat your  competition
  • Monitor, Measure and Optimize the performance of your digital media campaigns, both organic and paid.

Course Benefits

  • Lab Project
  • Take Home Exercises
  • FREE Driving Lessons
  • Internship Opportunity
  • Certificate of Completion

Who is the target audience?

For this course, we aim at getting;

    • Job Seekers
    • Individuals with great passion to enhance their career should take this course
    • Those who work in organizations where the company typically use Media and Graphics.
    • Those who want to boast their CV or Advance their Career.
    • Graduate Trainee
    • Secondary School and University Students

Job Outlook

  • Career prospects for people with similar training include Graphic Designers, Website Designers, Logo Designers, UI / UX Designers, Product Designers, T-Shirt Designers, Businesses, Marketers, Social Media Experts and so on. Generally for all
  • The median salary for entry level for Graphics Design jobs in Cameroon is 100,000 FCFA per Month.

DURATION: 14 Weeks

LECTURES: 84 Hours

FEE: 100,000 fcfa

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