Digital Marketing
Master Modern Digital Marketing Strategies with AI-Powered Tools at HighUpWeb Academy
The 12-Month Diploma in Digital Marketing equips students with the knowledge, tools, and practical skills to plan, execute, and optimize marketing campaigns that deliver measurable results.
Students will gain expertise in SEO, social media marketing, content creation, email marketing, Google Ads, analytics, and AI-powered marketing tools.
Graduates will leave with a professional marketing portfolio, ready for roles such as Digital Marketing Specialists, Social Media Managers, Marketing Consultants, or Freelancers.
Program Highlight
About Programs
This diploma program blends digital marketing theory, hands-on practice, and AI-driven strategies. Students will:
Learn to drive traffic, generate leads, and increase conversions for businesses
Create SEO-optimized content, social media campaigns, and email marketing strategies
Use AI tools to automate tasks, analyze data, and optimize campaigns
Work on real-world projects, building a portfolio that demonstrates measurable marketing results
The program ensures students graduate career-ready, capable of managing campaigns for startups, corporates, or freelance clients.
Typical Program Structure
Duration: 12 Months
Training Format: Instructor-led + Hands-on Labs + Projects + Capstone
Phases:
- Foundation Phase – Digital marketing basics & AI introduction
- SEO & Content Marketing Phase – Organic traffic generation
- Social Media & Paid Marketing Phase – Campaign planning and execution
- Email Marketing & Analytics Phase – Engagement & performance tracking
- Capstone & Portfolio Phase – Real-world campaigns and portfolio development
Curriculum Overview
“Our curriculum equips students to master all aspects of digital marketing, leveraging AI for efficiency, insight, and innovation. Students work on real campaigns, ensuring they graduate with both practical skills and a professional portfolio ready for the job market.”
Curriculum Breakdown Summary
Foundation Courses – Digital Marketing & AI Tools
Objective: Build foundational knowledge in digital marketing principles and AI-assisted tools.
Topics & Skills:
Digital marketing overview and channels
Marketing fundamentals: branding, customer journey, and conversion strategies
Introduction to AI for marketing automation
Tools: ChatGPT, Jasper, SurferSEO, Canva AI
Hands-On Projects:
Conduct digital marketing audits
Generate campaign ideas using AI tools
Foundation Courses – Digital Marketing & AI Tools
Objective: Build foundational knowledge in digital marketing principles and AI-assisted tools.
Topics & Skills:
Digital marketing overview and channels
Marketing fundamentals: branding, customer journey, and conversion strategies
Introduction to AI for marketing automation
Tools: ChatGPT, Jasper, SurferSEO, Canva AI
Hands-On Projects:
Conduct digital marketing audits
Generate campaign ideas using AI tools
SEO & Content Marketing Mastery
Objective: Drive organic traffic and improve search visibility.
Topics & Skills:
On-page and off-page SEO strategies
Keyword research and content optimization
Blog and website content creation
AI Tools: Automated keyword suggestions, content generation, and SEO analysis
Hands-On Projects:
Optimize a website for search engines
Create SEO-friendly blog posts and landing pages
Social Media Marketing & Paid Campaigns
Objective: Manage social media platforms and paid advertising campaigns.
Topics & Skills:
Social media strategy: Facebook, Instagram, LinkedIn, TikTok, and YouTube
Paid advertising: Google Ads, social media ads, and retargeting campaigns
Engagement strategies and analytics
AI Tools: Automate posts, generate ad copy, and optimize campaign performance
Hands-On Projects:
Run social media campaigns for a product or service
Launch a Google Ads campaign and monitor ROI
Email Marketing & Marketing Analytics
Objective: Improve customer engagement and measure campaign performance.
Topics & Skills:
Email marketing strategy, segmentation, and automation
Lead generation and nurturing campaigns
Google Analytics and KPI tracking
AI Tools: Automate email content and generate marketing insights
Hands-On Projects:
Create automated email sequences
Generate performance reports and insights using AI tools
AI-Powered Marketing Strategies
Objective: Leverage AI to enhance marketing efficiency, decision-making, and creativity.
Topics & Skills:
AI-assisted content creation for websites and social media
Marketing automation and campaign optimization
Predictive analytics and customer behavior insights
AI Tools: ChatGPT, Jasper, SurferSEO, and Canva AI
Hands-On Projects:
Automate marketing tasks using AI
Analyze campaign data to improve performance
Generate creative content for social media and email campaigns
Capstone Project & Portfolio Development
Objective: Apply all skills to real-world marketing campaigns.
Capstone Components:
Plan, execute, and monitor a full digital marketing campaign
Optimize campaigns using AI-driven insights
Present a professional portfolio showcasing measurable results
Skills Developed:
End-to-end campaign planning and execution
AI-enhanced content creation and optimization
Analytics interpretation and reporting
Professional presentation and portfolio readiness
Program Outcoms
By the end of this diploma, students will:Master SEO, social media marketing, content marketing, email campaigns, and Google Ads
Use AI tools for marketing automation, content creation, and performance optimization
Build a professional portfolio showcasing measurable marketing campaigns
Be ready for careers as Digital Marketing Specialists, Social Media Managers, Marketing Consultants, or Freelancers
Certification
HighUpWeb Academy Professional Diploma in Digital Marketing
Recognized by the Ministry of Employment and Vocational Training
Validates technical competence, AI proficiency, and professional readiness
Optional Online Certifications:
Google Ads & Analytics Certification
HubSpot Content Marketing & Automation Certification
LinkedIn Learning Digital Marketing Certificates
Programs Cost
Our program fees are designed to be transparent, competitive, and accessible for learners from all backgrounds, covering tuition, registration, and essential learning resources to ensure high-quality, hands-on training. We offer exclusive benefits, including Free Driving Lessons for all students and a course bundle discount, register for two courses and pay registration for only one, saving over 25,000 XAF.
For learners who are IDPs or cannot afford the fees, you can apply for a fully funded scholarship via the HighUpWeb Foundation website, and our team will review your application and guide you through the next steps. With modern facilities, expert instructors, and industry-aligned programs, we ensure that your investment in education is meaningful, practical, and future-focused.
| Program | Registration | Tuition | Total |
|---|---|---|---|
| Web Development | 25000 FCFA | 100,000 FCFA | 125,000 FCFA |
Requirements and Deadlines
At HighUpWeb Academy, we welcome all aspiring tech learners, regardless of prior IT experience or academic certificates. Our 3- to 4-month programs are specifically designed to take beginners from foundational concepts to advanced proficiency in their chosen field of study.
We offer training in both English and French, and our bilingual instructors ensure that all students, regardless of their primary language, attend the same integrated classes. This approach not only fosters collaboration and cultural exchange but also gives students the unique opportunity to learn or improve their second language, French for English speakers, and English for French speakers, while mastering their technical skills.
Registration is open to anyone eager to learn, and our inclusive, hands-on programs are structured to prepare every student for real-world digital careers and professional success.
Apply Now
Join HighUpWeb Academy and take the first step toward building practical skills and advancing your career.