The 12-Month Digital Marketing Diploma Program at Highupweb Academy is a practical, career-focused training designed to equip you with the digital skills needed to thrive in today’s competitive online marketplace. As businesses across Cameroon and the world move online, the demand for certified digital marketers has never been higher.
This program covers every major area of digital marketing, from social media and content strategy to SEO, email campaigns, Google tools, and analytics. You’ll also learn how to develop and execute full digital marketing strategies that drive real business results.
Whether you’re looking to work for a company, grow your own brand, or launch a freelance career, this diploma will prepare you with the right tools, confidence, and global certification to succeed.
WHAT YOU WILL LEARN
This diploma program gives you a full-stack understanding of the digital marketing world, including:
● Digital Marketing Strategy: Learn the Customer Value Journey
● Content Marketing: Plan and create valuable content that converts
● Search Engine Optimization (SEO): Boost website visibility and Google rankings
● Google Ads & Paid Advertising (SEM)
● Social Media Marketing: Strategies for Facebook, Instagram, LinkedIn, YouTube, TikTok
● Email Marketing: Build lists, automate campaigns, increase open and conversion rates
● Affiliate & Influencer Marketing
● Google Analytics: Track performance, measure ROI, optimize campaigns
● Conversion Rate Optimization (CRO)
● Landing Page & Funnel Design
● Basic Website & Blog Setup with WordPress
● Using AI in Digital Marketing (e.g., ChatGPT, Canva AI, Google AI tools)
● Digital Branding & Online Reputation Management
You’ll work on live campaigns and create a full digital marketing strategy for a brand or business.
Course Benefits
● Globally Recognized Certificate upon completion
● Access to premium tools & templates used in the industry
● Internship opportunities with local businesses and agencies
● Real-world projects to build your portfolio
● Job placement support, CV & LinkedIn optimization
● 1-on-1 mentorship and expert feedback
● Learn how to build your own digital marketing agency
Bonus: FREE driving lessons (exclusive offer)
Who is the target audience?
This program is ideal for:
● Job seekers looking to enter the digital economy
● Marketing and sales professionals looking to upgrade their skills
● Business owners and entrepreneurs wanting to scale online
● Graduates or students seeking in-demand, high-income skills
● Social media managers and influencers
Anyone passionate about marketing, tech, and creativity